Shaji Thomas
Omni-chanel Personalization and Retail Media Monetization Strategy Consultant
- Role
- Omni-chanel Personalization and Retail Media Monetization Strategy Consultant at Ibm Ix
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
About Shaji Thomas
With over 13 years of experience as a strategy consultant at IBM iX, I help B2C and B2B clients across multiple industries achieve profitable business outcomes through the visualization and implementation of strategies for retail media monetization and omni-channel personalization.
Experience
Omni-chanel Personalization and Retail Media Monetization Strategy Consultant
Jun 2010 — Present · Raleigh-Durham, NC, US
Marketing Personalization at clients such as Discount Tire, Genentech, IBM Corp, Sony Pictures• Facilitated client development of customer journey-based email campaign strategies.• Analyzed and recommended technology strategy for orchestrating journey across Email, App and Web • Assessed client marketing processes and technology capabilities• Defined marketing and technology strategy to deliver omni-channel personalized communications• Led omni-channel marketing transformation project across all of IBM (11 business units and 27 markets)• Analyzed movie marketing process, technology, and data capabilities • Delivered recommendations to enable data consolidation to support omni-channel personalization.Retail Media Monetization at clients such as Wawa and Albertsons• Provided business, technology and operations guidance to help design Wawa RMN strategy• Delivered recommendations to ensure business flexibility and avoid agency/technology-lock-ins.• Developed and implemented strategies for retail media network product, technology and operations.• Analyzed and recommended strategy for optimizing and automating manual Ad operations process.• Developed and operationalized relationships with Media Resellers to aggregate demand from CPGs • Developed and implemented strategy to monetize videos via Fireworks• Developed and implementing strategy for consolidating all data associated with retail media business• Analyzed and recommended Pricing optimizing strategiesProgram Management and Technical Leadership • Barclays - Architected and implemented in-housing of email marketing technology & ops • Bank of America – Transformation from product to customer-based marketing • IBM Corporation – Marketing Investment Management and Analytics Solution• RaceTrack – Customer Experience transformation with Loyalty platform• IBM Corporation – Transformation to Omni-channel marketing personalization• Nokia – Transformation of Sales-Offer-Development process
Education
Duke University - The Fuqua School of Business
MBA
University of Ottawa
B.Sc Honors
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