Shaji Samuel

Every Solution is not a DIY Project || Aspiring Problem Solver || GLIM PGPM Cohort \'25

Role: Senior Executive - People Strategy (Hrbp) at Lyxel&Flamingo (L&F)
Location: Bengaluru, KA, IN
LinkedIn followers: 500 followers

Human ResourcesView LinkedIn profile

About Shaji Samuel

As a Human Resources Specialist with hands-on experience in the internet and supply…

Experience

Senior Executive - People Strategy (Hrbp)
Lyxel&Flamingo (L&F)
May 2025 — Present · Bengaluru, IN

Education

Great Lakes Institute of Management Gurgaon
PGPM
2024 — 2025
Guru Gobind Singh Indraprastha University (GGSIPU), Delhi
Bachelor of Business Administration - BBA
2015 — 2018

Contact information

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Work email
•••••@lyxelandflamingo.com
Personal email
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Current company

Lyxel&Flamingo (L&F)

Advertising Services · 679 employees · Founded 2015 · Gurugram, Haryana, India

Most agencies choose between creativity and data. Lyxel&Flamingo was built so brands never have to. We are India's full-stack creative and marketing partner to 350+ brands – where the instinct of a storyteller and the rigour of a data scientist sit at the same table on every brief. We call it the dual brain. The right brain is where brand outcomes are built through creative means. Brand strategy and identity. Mainline and digital communication. Brand films, corporate films, content production across formats. Employer brand and culture narratives. Every brief begins with what the brand needs to achieve in the market and works backward to the work that gets it there. Human judgement, category data, and AI capability all inform what gets made and why. The left brain makes the right brain accountable. Performance marketing. D2C commerce on Shopify Plus and custom-build environments. Marketplace strategy across Amazon, Myntra, Flipkart, Blinkit, Zepto, and e-pharmacy platforms. Technical SEO, hyperlocal search, and GEO – the practice of building brands to be cited inside AI-generated answers, not just ranked on search. Underneath all of it: four proprietary AI tools – Crux, Weavr, 1GMB, and Imagiv – built in-house because the tools we needed didn't exist. 650+ team. 5 offices across 3 countries. $250M+ media managed. Highest-tier partnerships with Google, Meta, Amazon, Flipkart, and Shopify Plus. One agency. No handoffs. No excuses.

lyxelandflamingo.com

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About Shaji Samuel

Experience

Senior Executive - People Strategy (Hrbp)

Education

Great Lakes Institute of Management Gurgaon

Guru Gobind Singh Indraprastha University (GGSIPU), Delhi

Find verified contacts for anyone on LinkedIn