Shaiphali Galhotra
Head of Digital Marketing & Content I Instax Division Fujifilm | MBA in Marketing
- Role
- Head of Digital Marketing & Content i Instax Division at Fujifilm India Pvt Ltd
- Location
- Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Shaiphali Galhotra
Strategic Marketing Leader with 15 years of expertise in Brand Building and Digital…
Experience
Head of Digital Marketing & Content i Instax Division
Dec 2021 — Present · IN
Fujifilm is known for nurturing the art of click photos and preserving it. I head digital marketing and content for the coolest divison Instax which is into instant camera and smartphone printers. My role and responsibilties include- Leading the development of a robust digital marketing strategy to drive business growth, boost engagement, and strengthen brand positioning- Directing consumer research projects to understand behavior and measure brand campaign impact to shape data-driven strategies- Managing D2C site and e-commerce platforms for revenue optimization and improved consumer experience- Aligning multi-channel campaigns (social, influencer, paid media, content, mobile, email, SEO, SEM, blogs) to drive visibility and engagement- Establishing KPIs and analyzing results to maximize the ROI- Annual budget & resource planning for digital marketing initiatives.
Education
IILM
Master of Business Administration (MBA), Marketing
2009 — 2011
S.G.G.S College (Biotech hons)
B.Sc, Biotech (Honers)
2006 — 2009
Skills
- Strategy Formulation
- Strategy Implementation
- Brand Communication
- Account Management
- Integrated Marketing Plans
- Account Servicing
- Online Marketing
- Online Campaign Management
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