Shainy Gandesha

About Shainy Gandesha

Welcome to my LinkedIn profile! I am a passionate and results-driven Senior Marketing Manager with over 10 years of experience working with global brands such as Vodafone, HSBC, and BT. I possess a get-up-and-go attitude and an entrepreneurial spirit that drives me to create and execute successful marketing strategies and campaigns. Key Experiences:I have a proven track record in developing and executing successful global marketing strategies, with a strong focus on brand strategy, creative development, and go-to-market strategy. Throughout my career, I have launched effective 360 global marketing campaigns built from core insights that support business objectives, strengthen brand health scores, and delight customers.As an expert in product/proposition marketing, I have led the marketing launching of the \'start-up\' sub-brand, HSBC Fusion (proposition designed for small business owners) key focus on developing the brand identity, product positioning and messaging, go-to-market strategy development and market segmentation and targeting strategy.My extensive experience includes managing multi-million-pound budgets, implementing agile ways of working, and efficiently managing creative and media agencies, as well as in-house resources.Engaging with senior management, including Directors and Chief Marketing Officers (CMOs), has been a significant aspect of my journey, allowing me to align marketing efforts with overall business strategies. Education and Training:BA (Hons) Marketing Management from Manchester Metropolitan University (2006)Complete Digital Marketing Course from IDM (2003)Google Squared Online Certification from Google (2015)Advanced Digital Marketing Course from General Assembly (2019) Skills:My skill set encompasses brand strategy, creative development, go-to-market strategy, 360 campaign delivery, marketing strategy, product/proposition marketing, digital marketing (SEO, SEM, PPC, social media, Adobe Analytics A/B testing), marketing budget management, and stakeholder management.I am always open to connecting with like-minded professionals, discussing exciting opportunities, and exploring potential collaborations. Feel free to reach out, and let\'s connect!

Experience

1. Head of Content Marketing, Eu

   Amazon

   Feb 2024 — Present

Education

• Manchester Metropolitan University

  BA (Hons) Marketing Management, Marketing

  2002 — 2006

Skills

• User Experience
• Marketing Strategy
• Marketing Management
• Online Advertising
• Marketing Communications
• Digital Strategy
• Lead Generation
• Customer Acquisition
• Strategy
• E-Commerce
• Digital Marketing
• Mobile Marketing
• Multi-Channel Marketing
• Marketing
• Account Management
• Financial Services
• Ppc
• Web Analytics
• SEO