Shaina Ducklow
Area Sales Manager at Built Brands & Independent Marketing Consultant for Parker Properties La Crosse
- Role
- Area Sales Manager at Built Brands
- Location
- Eau Claire, WI, US
- LinkedIn followers
- 500 followers
About Shaina Ducklow
CPG sales leader with experience driving multimillion-dollar growth across convenience…
Experience
Area Sales Manager
May 2024 — Present · UT, US
Lead a $30M+ multi-region business across West Coast & Midwest convenience and Midwest grocery channels, driving performance through strategic account management, broker leadership, and direct engagement with key distributors, retailers, and specialty accounts.• Accelerated retail expansion by securing new points of distribution and delivering $7.5M in incremental revenue within my first year, exceeding placement and velocity targets across key customers.• Negotiated and executed joint business plans with top regional and national accounts to strengthen category leadership, optimize trade investments, and enhance assortment, pricing, and merchandising strategies.• Directed broker networks and cross-functional teams across supply chain, marketing, and finance to deliver flawless retail execution, accurate forecasting, and efficient trade budget management.
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