Shaima Roghay
Digital Content Producer at Amazon
- Role
- Digital Content Producer (Consultant) at Amazon
- Location
- Mumbai, IN
- LinkedIn followers
- 500 followers
About Shaima Roghay
4+ years of experience in PR and content spanning- a small digital marketing agency - a Series A-funded startup - a global PR agency - consulting at Amazon India Skills- PR writing (Corporate, lifestyle, beauty, healthcare, entertainment, pop culture)- Editing (Articles, press releases, op-eds, interviews)- SEO (SEMrush, Google Search Console)- Publishing (Brightspot, Wordpress)- Digital content production (CMS management and tech fixes)- Content analysis and reporting (Adobe Analytics, Parse.ly, Chartbeat)- A/B testing content - Merchandising and marketing (Amazon internal targeting and marketing tools)- Managing in-house ticketing systems - Freelancer and external agency management (Screening, negotiating, commissioning)- B2B content sales and content strategy - Media and public relations (Lifestyle, healthcare, beauty, A&M)- Designing and editing (Canva, Photoshop, Adobe Audition, Adobe Premiere Pro)- HTML and CSS
Experience
Digital Content Producer (Consultant)
Jul 2023 — Present · Mumbai, IN
I lead publishing for Amazon India\'s corporate newsroom (AboutAmazon.in). I also write, edit, interview celebrities and build merchandising/marketing campaigns on Amazon.in. I look at a lot of data, run tests and experiments, report my findings and speak to cross-functional teams daily.
Education
DG Ruparel College of Arts, Science and Commerce
HSC, Arts
Alliance Française de Bombay
French A1, French
Gloria Convent High School
SSC
R.D. & S.H. National College
Bachelor of Arts in Multimedia and Mass Communication
University of Galway
Master of Science - MS, Digital Marketing
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