Shailza Varshney
Data Science & Analytics @ Fractal Analytics | Marketing Analytics | Python | SQL | ML | MMM
- Role
- Data Science & Analytics Consultant at Fractal
- Location
- Gurugram, IN
- LinkedIn followers
- 500 followers
About Shailza Varshney
Data Science and Analytics Consultant, with 3+ years of experience. Currently…
Experience
Data Science & Analytics Consultant
Sep 2022 — Present · Gurugram, IN
Curiosity about data & its ability to catalyze decision-making led me to Data Science & Analytics Consultant at Fractal.Working on building Marketing Mix Models to analyze the quantitative impact of pricing strategies, promotional tactics, and the effectiveness of diverse marketing channels using advanced Regression Analysis techniques. Working on identifying the most effective promotional channels and strategies to drive customer engagement and optimizing multi-million-dollar marketing budgets.Actively involved in automating the Process by developing end-to-end code pipelines in Python, ensuring seamless flow from data gathering to model implementation.Analyzed region-specific panel data by developing pooled regression models to evaluate regional differences and temporal dynamics, enabling targeted insights.Optimized media budgets, enhancing data-driven media allocation and enabling precise scenario simulations.
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