Shailja Mittal

About Shailja Mittal

Marketing leader and consultant with a strong background in maximising global scale and LTV through UA and other growth levers. Expert in performance marketing, user acquisition, hybrid monetisation, marketing analytics, creative strategy, and Ad-tech innovation. With an industry exposure of over 12 years, an entrepreneurial mindset forms the cornerstone of Shailja\'s thought process. Skilled in optimizing multi-channel strategies, leveraging SDK networks, DSPs, MMPs, story-telling and data-driven decision-making to drive scalable growth. Shailja has managed marketing budgets exceeding $50M/year, excelling as both a leader and an individual contributor at some of the fastest-growing B2C organizations across gaming, mobility, retail-tech, and e-commerce. Passionate about building high-performing teams with a modern approach to people management. Shailja thrives on challenging roadblocks while continually shooting for excellence. Every role that she has stepped into, she has thought outside of the box and executed innovative ideas as a problem solver & leader.Beyond her corporate roles, Shailja has advised startups in their 0-to-1 journey, helping brands like Paragon expand beyond their early adopters. Outside of work, Shailja is passionate about discovering product innovation in Earth-sustainability, Traveling to places with treasured cultures and geographical wonders, exploring deep space science and astrophotography. Currently, she is honing her Ai, and storytelling/emotion based marketing skills to enhance audience engagement on gaming ads.

Experience

1. Head of Marketing

   Arcade.com

   Dec 2025 — Present

Education

• Global Governance Initiative

  Executive MBA

• Reforge

  Leadership Program, Product Growth and Marketing Innovation

  2023

• Delhi University

  B.A. Economics Honours, Economics

Skills

• Business Process Improvement
• Microsoft Office
• Strategy
• E-Commerce
• Brand Management
• Marketing Strategy
• Social Networking
• Social Media Marketing
• Start-Ups
• Team Management
• Microsoft Word
• Report Writing
• Creative Writing
• Campaign Performance Analysis
• Online Marketing
• Business Development
• Data Analysis
• Photography
• Market Research
• Strategic Planning
• Contemporary Dance
• Social Media
• Microsoft Excel
• Fashion Curation
• Marketing Communications
• Online Advertising
• Marketing
• Public Relations
• Business Strategy
• Marketing Communications Planning
• Public Speaking
• Leadership
• Advertising
• Research
• Communication
• Google Analytics
• Photoshop
• Jazz Dance
• Management