Shailin G.
Business & Brand Strategy @ Futurebrands Consulting | Brands x Digital x Startups
- Role
- Brand Strategist at Futurebrands Consulting
- Location
- Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Shailin G.
A curious marketeer and an aspiring entrepreneur. Passionate about operating at the…
Experience
Brand Strategist
May 2019 — Present · New Delhi, IN
Strategizing in service of business and brand priorities / challenges through a foundational approach to the external (consumer, culture, category, and competition) and internal (company) divergent forces concurrently + cumulatively at play.Taking a beyond conventionally superficial view on the seemingly complex behavior and motivations of the Indian consumer, as a consequence of 100+ hours of qualitative consumer interactions, in almost half a dozen tier I and II cities.Leveraging cross category learning(s) to craft nuanced perspectives on emerging category narrative. Favorite articulations (to name a few) include those that deep dive into Youth Culture, Masculinity, and The Home.Sense-making of the insights thus identified to arrive at a central unifying idea (aka, the brand platform), that can potentially serve as a future-ready ‘clarion call’ for the organization to rally behind.Constantly seeking to bring alive the brand world by translating the conceptual and theoretical in favor of delivering sharp, action-able, and disruptive implications - which are then, executed through a close partnership with specialist agencies (ex, design, creative, experiential, digital marketing etc.).Clients / projects (for instance): Times Internet, Lenskart, CRY.
Education
Symbiosis Centre for Media & Communication (SCMC)
Bachelor's Degree, Communication and Media Studies
2013 — 2016
The Hyderabad Public School, Begumpet
High School, Commerce
2004 — 2013
Skills
- Public Relations
- Marketing Communications
- Marketing
- Microsoft Excel
- Adobe Photoshop
- Social Media
- Creative Writing
- Microsoft Office
- Event Management
- Social Media Marketing
- Marketing Strategy
- Research
- Photoshop
- Advertising
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