Shaailendra Dubey
IIM Alumnus | Certified Pardot Specialist | Certified Salesforce Associate | 2X Salesforce Certified
- Role
- Global Coordinator - Marketing Operations Pardot Administrator at Exterro
- Location
- Indore, MP, IN
- LinkedIn followers
- 500 followers
About Shaailendra Dubey
Strategic Marketing Operations professional with over 18 years of expertise in…
Experience
Global Coordinator - Marketing Operations Pardot Administrator
Feb 2023 — Present · Indore, IN
Team management & driving global marketing operation initiatives by working with cross-functional teams to execute data-driven campaigns across North America, Canada, Europe, LATAM, Asia, Middle East & Africa- Develop and execute data-driven digital marketing campaigns that generate leads, nurture prospects, and drive revenue across international markets- Manage and optimize marketing automation with Pardot, including email campaigns, forms, landing pages, lead scoring, segmentation, data cleanup, automation rules, engagement programs- Create insightful reports and dashboards in Salesforce Sales Cloud to track campaign performance and measure ROI- Work with Sales Operation team to develop custom reporting & tracking capabilities of marketing data in Salesforce- Work with the marketing team to understand their KPIs & ensure that they are tracking correctly in Salesforce & Pardot- Support webinars and events to engage global audiences and generate leads- Manage third party tools including, Zapier, Bigmarker, Vimeo.
Education
BOSTON COLLEGE OF PROF. STUDIES PUTLIGAR ROAD ,SHIROL
BCA, Computer Application
2000 — 2003
Trailhead by Salesforce
MOUNTAINEER
Vikram University
MCA, Computer Application
2003 — 2006
Nalanda Public School
Senior Secondry, Maths
1995 — 1999
Indian Institute of Management, Indore
Certificate Program in Digital Marketing & Strategy, Digital Marketing
Skills
- Web Marketing
- Affiliate Marketing
- Digital Strategy
- Internet Strategy
- Landing Page Optimization
- A/B Testing
- Ppc
- Analytics
- Search Engine Marketing (Sem)
- Local Search
- Search Engine Optimization (SEO)
- SEO
- Google Website Optimizer
- Search Engine Optimization
- Web Analytics
- Data Analysis
- Blog Marketing
- Google Webmaster Tools
- Keyword Research
- Google Analytics
- E-Commerce SEO
- Cms
- Online Reputation Management
- Urchin
- Google Adwords
- Excel Pivot
- Joomla
- User Experience
- Google Search Appliance
- Online Marketing
- Digital Marketing
- Raven Tools
- Social Bookmarking
- Organic Search
- Conversion Optimization
- Omniture
- Link Building
- Website Promotion
- Online Lead Generation
- Search Engine Submission
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