Shailendra Singh

About Shailendra Singh

With over 18 years of experience across e-commerce, retail, and FMCG, I bring a proven track record in driving growth, innovation, and digital transformation. Currently, as Business Head for Beauty Retail & Omnichannel Strategy at Nykaa, I lead P&L for a growing network of 150+ stores while building seamless, omnichannel consumer experiences that drive both retail and ecommerce growth.Before Nykaa, I spent nearly 16 years at Hindustan Unilever (HUL), where I held leadership roles spanning sales, marketing, and digital transformation. As General Manager for the Deodorant Category, I was responsible for P&L and drove market development by connecting consumer insights with brand strategy. I also led HUL’s digital transformation efforts for Beauty & Personal Care division, establishing brand principles for using social media, influencer marketing, and using marketing cloud and DTC platforms to enhance customer engagement and operational efficiency.As Head of eCommerce at HUL, I scaled the business 40X in just three years, building the e-commerce function from the ground up and establishing it as most profitable channel with right strategic interventions across portfolio. I played a critical role in the company’s digital-first approach, leveraging technology and data to drive business growth and innovation.Throughout my career, I’ve built high-performing teams, implemented multichannel growth strategies, and spearheaded digital-first initiatives that align with evolving market trends. I’m passionate about creating sustainable, data-driven growth and leveraging technology to unlock new business opportunities.

Experience

1. Co-founder and COO

   D\'moksha Homes

   Jun 2025 — Present

Education

• Stanford University Graduate School of Business

  LEAD Certificate: Corporate Innovation, Strategy and Business transformation

  2016 — 2017

• City Montessori School, Lucknow

  ISCE

  1990 — 2000

• Indian Institute of Management, Lucknow

  MBA, Management

  2004 — 2006

Skills

• Business Strategy
• Modern Trade
• Product Development
• Market Analysis
• Digital Media
• Pricing
• New Business Development
• Management
• Brand Equity
• Shopper Marketing
• Brand Architecture
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Leadership
• Digital Marketing
• Consumer Insight
• Key Account Development
• Brand Development
• Trade Marketing
• Distributed Team Management
• Consumer Behaviour
• Competitive Analysis
• Fmcg
• Strategy
• E-Commerce
• Digital Strategy
• Retail
• Key Account Management