Shailendra Rajora

Gm Circle Mass Distribution Head @Vodafone Idea Limited

Hyderabad, IN

Driving end-to-end circle distribution with full P&L accountability of ₹600+ Cr, leading 700+ channel partners, 180+ TSXs, and 1,500+ promoters. Designed and executed data-driven GTM strategies that significantly improved market KPIs, while strengthening rural penetration.Key Achievements:• Increased SOGA share from 14.6% to 18.4% and MNP SOGA from 10.5% to 13.4% through sharp execution strategies.• Pioneered rural-focused VPG channel, delivering 80K+ incremental activations monthly.• Launched “Vi Shop” as a stand-alone channel, boosting MRD activations 3X (from 7K to 19K).• Reduced COCA costs by 18%(fresh) and 10%(MNP) while improving acquisition quality.• Spearheaded Project Parivartan and Reach, improving distribution efficiency and rural site utilization.• Consistently recognized with multiple Vi Prepaid Excellence Awards (FY24–25).• Ranked #2 nationally in 2024 Distribution Index Ranking. Specialties: Sales & Distribution Leadership, P&L Ownership & Business Growth, GTM Strategy & Market Penetration, Channel Expansion & Rural Market Development, Revenue Acceleration & Market Share Leadership, Omni-Channel & Digital Sales Enablement, Strategic Partnerships & Key Account Management, Distribution Network Optimization, New Market Creation & Business Scalability, Award-Winning Sales Performance, Channel Sales & Retail Management, Distribution Footprint Expansion, Trade Marketing & Promotions, Prepaid & Postpaid Business Growth, COCA Budget Optimization & Cost Efficiency, B2B & Modern Trade Sales Execution, Competitive Market Analysis, Team Leadership & Capability Building, Product Launch Planning & Evangelism, Cross-Functional Collaboration & Stakeholder Engagement

University of Rajasthan

Master of Business Administration (M.B.A.), Specialized Sales, Merchandising and Marketing Operations

University of Rajasthan

Graduation (Economics Honors)