Abdulkadir Shaikh

About Abdulkadir Shaikh

I work in demand generation and marketing operations, helping B2B companies turn marketing programs into measurable pipeline and revenue impact.My experience includes building and executing multi-channel marketing campaigns across SEO, paid media, email marketing, and events, while ensuring marketing activities are structured, measurable, and aligned with business growth.I have worked extensively with HubSpot marketing automation, designing workflows for lead nurturing, lifecycle management, campaign orchestration, and CRM alignment. Alongside automation, I have supported marketing initiatives with campaign budgets exceeding $1M, optimizing spend across paid and organic channels to improve performance and ROI

Experience

1. Associate Marketing Director

   XBP Global

   Dec 2023 — Present

   Executed multi-channel demand generation campaigns across SEO, paid media, email marketing, webinars, and events to drive qualified pipeline.• Managed HubSpot marketing automation, including lead nurturing workflows, lifecycle management, campaign orchestration, and CRM alignment.• Supported and optimized marketing initiatives with campaign budgets exceeding $1M, ensuring efficient allocation across paid and organic channels.• Developed and executed SEO programs, including keyword research, competitor analysis, and content optimization to improve organic visibility.• Built and managed email marketing and lead generation campaigns targeting multiple industries and geographies.• Coordinated webinars, digital events, and campaign launches, supporting asset creation, landing pages, and promotional campaigns.• Implemented campaign tracking frameworks and marketing dashboards to monitor performance and improve campaign ROI.• Utilized tools including HubSpot, Apollo, ZoomInfo, Semrush, Outreach, and marketing analytics platforms to support campaign execution and lead generation.

Education

• Pune University

  Bachelor of Science (Computer)

  2006 — 2012

Skills

• Customer Service
• Teamwork
• Google Analytics
• Photoshop
• Microsoft Office
• SEO
• Html
• Blogging
• Microsoft Word
• Microsoft Excel
• Powerpoint
• Social Media
• Facebook
• Web Design
• Marketing
• Wordpress
• Social Networking
• Php
• Social Media Marketing
• Css
• Google Adwords Professional