Rayeesha

About Rayeesha

Email Marketing ExpertiseCore Competencies:Strategic planning and execution of email marketing campaignsLead generation through email marketing best practicesMarket research and promotion of products to the right audienceTarget audience identification and segmentationEmail appending and sourcing leads from various channelsBusiness development through email marketing strategiesDatabase management and optimizationPeople management and team coordinationAbility to manage multiple projects in a fast-paced environmentProfessional Summary:A results-driven Email Marketing Specialist with 5+ years of experience in end-to-end campaign management, from planning and execution to analysis. Well-versed in email marketing best practices, automation tools, and deliverability strategies to optimize engagement and lead conversion. Expertise in email list management, data extraction, campaign automation, and performance analysis to drive measurable business growth. Strong experience in operations, team management, and client servicing to enhance marketing effectiveness.Key Skills & Expertise:Email Campaign Management – Planning, execution, and optimizationLead Generation & Targeting – Audience segmentation and personalizationEmail Automation – Lifecycle marketing, drip campaigns, and triggered emailsMarketing Analytics – Performance tracking, response analysis, and reportingDigital Marketing Strategies – Multichannel integration and campaign enhancementCampaign Response Management – Tracking engagement, conversions, and improvementsDatabase Management – Data segmentation and cleansingPeople & Project Management – Handling multiple priorities effectivelyTechnical Proficiency:Marketing Automation Tools – Expertise in email marketing platformsHTML & Email Template Design – Customizing newsletters and marketing emailsAdvanced Email Metrics Tracking – Deliverability, open rates, click-through rates (CTR), and optimizationEmail Deliverability Analysis – Monitoring and improving inbox placementMS Office Suite – Proficient in Excel, PowerPoint, and Word for reporting and presentationsData Segmentation & Personalization – Creating dynamic, targeted email contentAdept at optimizing email marketing strategies to enhance engagement, maximize ROI, and drive business growth. Passionate about leveraging data-driven insights to continuously refine marketing efforts and improve customer experiences.

Experience

1. Agile Coach

   Techademy Global

   Jun 2024 — Present · Bengaluru, IN

Education

• Zp high school in piler

  Bachelor of Business Administration - BBA, Business Administration and Management, General