Imran

WORK HISTORY

EDUCATION

ABOUT IMRAN

With 3.5 years of hands-on experience in Programmatic Advertising and Ad Operations, I specialize in delivering seamless campaign execution, yield optimization, and cross-platform monetization strategies.My career has been driven by a passion for problem-solving, data-driven decision-making, and helping publishers and brands maximize their digital revenue potential. From managing CTV environments to optimizing demand and supply setups, I thrive at the intersection of technology, strategy, and performance. Key Expertise:Ad Operations: Direct campaign setup in GAM, PG & PD deals, trafficking (video, third-party & VAST tags), campaign reporting, optimizations & protections.Client Services & Publisher Management: Publisher onboarding, MCM/MA delegation, demand partner integrations, ads.txt optimization, GAM policy, header bidding, ad unit creation, site layout improvements, and delivering weekly/monthly reports.Yield & Revenue Optimization: Waterfall analysis, macro analysis, supply/demand tag setup (SpringServe, Indicue), troubleshooting, and driving higher fill rates & CPMs.I enjoy working in fast-paced digital environments where I can blend my analytical mindset with strategic execution to ensure consistent growth. My goal is to keep refining my skills, stay ahead of evolving ad-tech trends, and contribute to building efficient, scalable, and innovative ad monetization ecosystems.If you’re looking to maximize yield, streamline operations, or expand into CTV and programmatic advertising, let’s connect! Reach out to me at s••••••••@gmail.com