Saifali V.
Senior Business Intelligence Analyst at Wolters Kluwer
- Role
- Senior Business Intelligence Analyst at Wolters Kluwer
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Saifali V.
Senior Data Analyst with 10+ years of experience delivering business intelligence…
Experience
Senior Business Intelligence Analyst
Apr 2023 — Present · Delhi, IN
Developed and maintained dashboards and reports to monitor platform performance, scaling, and SEO health for Ovid.com and LWW.com, enabling data-driven enhancements and supporting a 3-year strategic roadmap.• Analyzed user interactions and search behavior to inform AI-driven content recommendations and evaluate hybrid search features through A/B testing, improving content discoverability and personalization.• Designed and optimized robust analytics strategy frameworks, including setting up data pipelines, implementing analytical tools, and conducting experiments to measure the impact of strategic initiatives.• Delivered actionable insights for digital advertising, customer acquisition, and renewal strategies, and tracked KPIs to support the growth and profitability of the Health Research subscription business.• Supported financial modeling and forecasting efforts, contributing to more accurate budget planning and performance management.• Collaborated cross-functionally with Product Management, DXG, and Content Operations to ensure alignment between data insights and business goals.• Championed data-driven decision-making by leading knowledge-sharing initiatives, creating documentation, and participating in training programs to improve organizational data literacy
Education
Dr. A.P.J. Abdul Kalam Technical University
Master of Business Administration - MBA
Dr. A.P.J. Abdul Kalam Technical University
Engineer’s Degree
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