Priya Shah

About Priya Shah

I didn’t grow up learning marketing; I grew up learning how a business really lives or dies. Working the only cash register in my family’s shop in Bombay, I saw everything connect: revenue and margins, customer needs and wants, the rhythm of employees, the trust of vendors, and the everyday decisions that kept the doors open and food on the table. It trained me to see the whole system, and that lens still drives how I lead today.That perspective is how I’ve led marketing across my career in both billion-dollar public companies and high-growth startups. I’ve helped multiple products successfully go from 0→1, and I’ve helped established businesses grow in smarter, more profitable ways, improving how they acquire, retain, and expand customers while maintaining financial discipline. I’ve led product marketing, positioning, brand, performance, lifecycle, and multi-product growth, while expanding reach across core and adjacent segments. I’ve stewarded $200M+ in marketing investment with accountability, delivering 10× growth, reducing CAC, increasing LTV, and helping shape companies toward multi-billion-dollar exits. I run marketing the same way I learned business behind that cash register: as a system that has to work, reliably, for the whole company.At my core, I’m a builder, of brands, growth engines, and high-performing teams, with a proven track record of transforming bold ideas into scalable businesses.Things that people have said about me over the years:\"She was one of the most daring marketers I\'ve ever worked with, doing some amazing stuff to make our category cool. but also super detailed when it came to the nitty-gritty.\"\"She is a great leader who knows how to motivate the team and work collaboratively to get things done. She can hustle and drive strategic projects in equal measure.\"

Experience

1. Senior Director of Product Marketing

   Upstart

   Sep 2021 — Present

   At Upstart, I lead multi-product growth and go-to-market strategy, guiding its evolution from a single-product lender into a diversified credit platform. I spearheaded the launch and scale of HELOC, Auto Refinance, and Small Dollar Loans, opening new revenue lines and expanding the company’s market reach. By aligning customer needs with product value and market opportunity, I drove 10X+ growth in originations while maintaining profitability. I’ve built and scaled the Product Marketing function for New Products, driving both acquisition and retention strategies that fuel adoption and long-term growth.

Education

• New York University

  Masters in Science, Public Relations and Corporate Communication

  2008 — 2010

• University of Mumbai

  Bachelors, Mass Media (Major in Advertising)

  2004 — 2007

Skills

• Analytics
• Public Relations
• Internal Communications
• Media Relations
• Online Advertising
• Strategic Communications
• Blogging
• Customer Acquisition
• Content Strategy
• Advertising
• Marketing Strategy
• Digital Marketing
• Web Analytics
• Reputation
• Crisis Management
• Integrated Marketing
• Web 2.0
• SEO
• Online Reputation Management
• Communications Strategy
• Management
• Start-Ups
• Product Marketing
• Publicity
• Email Marketing
• Social Networking
• Social Media Marketing
• Corporate Communications
• Copywriting
• Online Communications
• Journalism
• Product Management
• Market Research
• Editing
• Digital Strategy
• Crisis Communications
• Leadership
• Strategy
• Marketing Communications
• Facebook