Shahnawaz Mohammed

About Shahnawaz Mohammed

Currently in the role of a Content Strategist. Overall experience of over 4+ years in digital strategy, And 15+ years across marketing, pre-sales, IT enabled services, and customer service.

Experience

1. Content Strategist

   Inturact

   Oct 2021 — Present · US

   Content Strategy and EditingResponsibility: Ensure that the on-page SEO function always remains relevant and impactful to the project’s current goals and objectives.Approach: Define, develop, and contribute to executing the content strategy to help projects meet their goals and objectives. Collaborate through to closure.Process- Get aligned with the client’s goals and objectives- Understand the Company Overview and other artifacts in Notion (JTBD, Language Library, Customer Journey)- Understand the current project’s ICP, their problem statement, and the project’s offering solution statement- Review the project’s current content- Get familiar with the features and capabilities of the project’s offering- Competitor Analysis- Identify content gaps- Keyword research- Create content calendars- On-page SEO Analysis and ReportingTools: Ahrefs, GSC, HubSpot, GA 4.Accountable for content performance - Organic traffic and leads.

Education

• Intermediate in CEC 10 + 2 from St.Thomas Junior College, Hyderabad

  Intermediate in CEC

  1994 — 1996

• Shantiniketan High School, Hyderabad

  Secondary School Certificate

• ICFAI UNIVERSITY

  PG Diploma in Management

  2014 — 2015

• Bangalore University

  Bachelor’s Degree

  1996 — 1999