Jessica Shah
Digital Analytics Leader | Adobe Analytics | Adobe CJA | SQL
- Role
- Analytics Lead at Verizon
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Jessica Shah
At Optum, my focus as a Digital Analytics Lead is to harness the power of data to drive strategic business decisions. With a strong background in digital marketing analytics and business reporting, I excel in analyzing customer journeys, traffic trends, and conversion rates to optimize digital marketing channels. My recent work has involved creating impactful visualizations and maintaining dashboards for stakeholders, ensuring that insights lead to actionable outcomes.Leading a team, we\'ve successfully leveraged tools like Adobe Analytics and SQL to enhance online user experiences and substantially boost sales. My expertise in pathing and funnel analysis, coupled with a proficiency in visualization software such as Tableau and PowerBI, has been critical in identifying optimization opportunities. Through these efforts, our contributions have directly translated into significant sales increases and improved conversion rates.
Experience
Analytics Lead
Sep 2025 — Present
Education
Jai Hindu jobs
Bachelor of Science, Science
2007 — 2009
University of Mumbai
Bachelor of Engineering (BE), Information Technology
2009 — 2013
Syracuse University
Master's degree, Management Information Systems, General
2014 — 2016
Skills
- Microsoft Access
- Java
- Ppc
- Microsoft Sql Server
- Microsoft Excel
- Powerpoint
- Google Adwords
- Html
- Visual Basic
- Sem
- Ms Excel Pivot Tables
- Digital Marketing
- Tableau
- Power Bi
- Rational Rose Enterprise Edition
- Microsoft Office
- Social Media Advertising
- Sql
- Microsoft Project
- Autocad
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