Shahid Awan

WORK HISTORY

EDUCATION

SKILLS

ABOUT SHAHID AWAN

Computer Science Graduate leading scalable AI within the Agency. UK Search Award winner, working as the Head of SEO at Honcho Search, managing a team of SEO\'s in London, coming from a Development Technical background, with a specialism in Enterprise Large Scale SEO.Responsible for all SEO Initiatives from strategy to delivery, including hand\'s on execution with my team, for all clients. In addition, I also lead all SEO new business, diligence and pitches, of which I take pride in preparing and winning.With the landscape evolving, I am working with AI in multiple facets, from SGE to complex Regex creation to Bulk AI efficiencies with cleaning up code and content facilitation on scale, to list a few areas.I am comfortable with holistic search and online acquisition, New Customers and Returning, across SEO and other performance channels, normally managing CPA or ROI for all online channels working with channel heads and reporting to senior management.I’ve worked remotely with teams of developers, designers and content creators to build marketing driven solutions. With over 20 years of experience, evolving from web development, I began my career as a Java/Front-End developer before transitioning to In-House SEO Team management and coaching.I specialise in E-commerce Fashion Transformation, working with leading global brands such as Momondo/Cheapflights.com, Houseoffraser.co.uk, Sleepys.com, Hotels.com, and many more. I am competent at a senior level with most CMS platforms, including Shopify, Umbraco, Magento, Strapi (Headless CMS) Typo3, and Pimcore.As a data-driven marketer, I can compile, analyse, and take action independently of BI support. My experience in SEO, Mobile, SEA, and CRO allows me to provide multi-level solutions for technical, content, or marketing acquisition challenges. I am comfortable managing global and European markets, with team sizes ranging from 6-40, and I\'ve managed budgets exceeding 10M+ Euro.My previous roles as Head of Online for Wimdu in Berlin and Head of SEO, FromAtoB, Cheapflights.com (Momondo Group) & Hotels.com (Expedia Group), I managed online spend budgets, forecasts for global markets, and anticipate Effort Vs. Market Conditions to help achieve our goals.I specialise in SGE, AI Solutions, Search Marketing, including Search Engine Marketing (SEM, UAC, Display), SEA, Search Engine Optimization (SEO), Data Analysis, Conversion Rate Optimization (CRO), CRM/Email, and Affiliates. My extensive experience in E-commerce, Travel, and Fashion allows me to provide a holistic approach to marketing solutions.