Shahid Hassan

About Shahid Hassan

Key Responsibilities Strategic Planning: Create and execute detailed SEO plans to meet specific client needs. Performance Analysis: Continuously track and assess SEO performance, offering actionable suggestions for improvement. Content Optimization: Optimize all content for search engines while maintaining high quality and relevance. Technical Support: Fix technical SEO issues and ensure the website adheres to search engine guidelines. Stakeholder Communication: Work closely with clients and internal teams to integrate SEO efforts into broader marketing strategies. Market Research: Stay informed about the latest SEO trends and algorithm updates to adapt strategies accordingly. Reporting: Provide regular reports to clients and stakeholders on progress, challenges, and achievements. SEO Strategy & Implementation Boosted traffic for major banks: Increased savings account traffic by 150%+ for ICICI and RBL Banks. Improved keyword rankings for a BFSI client: Successfully boosted first-page keyword rankings by 30% in just six months through targeted optimization techniques. Expanded client base and online visibility: Actively developed and executed new business pre-sales strategies, resulting in the acquisition of multiple clients and a significant boost in their online performance. Optimized user experience and engagement: Conducted A/B testing and user behavior analysis to identify high-impact growth opportunities, leading to substantial improvements in customer engagement. Increased conversion rates for a global school chain: Optimized user journeys and data-driven strategies increased conversion rates for a global school chain from 1.5% to 2.8%. Team Leadership & Development: Empowered team members: Conducted regular team reviews and training sessions, equipping team members with the necessary skills for effective SEO implementation and client management. Led a high-performing team: Led a team of 3 members, fostering a collaborative and results-oriented culture while ensuring the successful execution of growth initiatives. Performance Analysis & Reporting: Monitored key performance metrics: Monitored and reported on key performance indicators (KPIs) such as traffic, lead generation, click-through rates (CTR), and search engine rankings to align with business objectives. Optimized content strategies: Utilized analytics tools to derive actionable insights, optimizing content strategies and improving ROI across organic segments.

Experience

1. Search Engine Optimization Manager

   Sensations Marcom Pvt Ltd

   May 2024 — Present

Education

• Model School Vivek Vihar, Delhi

  B.Tech

• GBTU

  Bachelor of Technology (BTech)