Shahenshah Alam

About Shahenshah Alam

I am a techno-functional professional with over 11 years of experience across loyalty…

Experience

1. Manager - User Loyalty Program

   Pidilite Industries Limited

   Jan 2023 — Present · Mumbai, IN

   Manage 4 out of 6 user loyalty programs, overseeing points earn & burn, user schemes, and coupon management- Increased gift redemption by reducing turnaround time and enhancing gift variety and perceived value- Designed real-time performance dashboards to provide actionable insights for user engagement and retention- Migrated loyalty engine and redemption platform, improving scalability and program effectiveness- Revamped UI/UX of 6 loyalty apps into a consolidated, modular platform for enhanced user experience- Implemented unified loyalty currency and super wallet for seamless cross-program redemption- Developed automated KYC, fraud detection dashboards, and alert mechanisms to improve program governance- Transitioned loyalty codes to QR and masking format, reducing coupon leakages and improving reconciliation.

Education

• Indian Institute of Management, Kozhikode

  Master of Business Administration - MBA

  2015 — 2017

• Notre Dame Academy

  High School

  2004 — 2005

• Visvesvaraya Technological University

  Bachelor of Engineering (B.E.)

  2008 — 2012

• C.B.L.K. College

  Associate's Degree

  2005 — 2007

Skills

• Management
• Team Building
• Unix
• Digital Marketing
• Pl/Sql
• C++
• Sql
• Hibernate
• Event Planning
• Social Media Marketing
• Java
• Ada Programming
• Microsoft Excel
• Negotiation
• Marketing Strategy
• Spring Framework
• Microsoft Word
• Servlets
• Microsoft Powerpoint
• Public Speaking
• Visual Basic
• Tortoise Svn
• Xml
• C++ Language
• Project Management
• Teamwork
• Team Management
• Ibm Websphere Commerce
• Teaching
• .net Framework
• C#
• .net
• C
• Css
• Mysql
• Core Java
• Jsp
• Microsoft Office
• Business Analytics
• Html