Shaheena Parween
Digital Marketing | Helping Swiggy Businesses Thrive Online with performance marketing| Google & Meta Certified
- Role
- Digital Marketing Executive at Swiggy
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Shaheena Parween
Building Bridges in the Digital World Digtal Marketing Executive at…
Experience
Digital Marketing Executive
Jan 2025 — Present · Bengaluru, IN
Planning and Managing all Digital Marketing/Performance Marketing activities across business verticals. Taking insight-driven approaches toward media strategy and planning. Identify trends & insights through AppsFlyer, Snowflake, Oracle and other tools to optimize media budgets and deliver media efficiency. End to End responsibility for managing agencies for digital marketing campaigns of new user acquisitions, retargeting campaigns via Google/Facebook/Search/Programmatic/affiliatesetc. Setting measurable KPIs of Customer Acquisition Cost, Conversion Rates, CTR etc. Optimizing creatives and ad sets across platforms to drive high efficiency. Managing affiliate marketing channels while ensuring the best quality users and minimizing fraud. Reporting campaign results along with funnel trends and projections.
Education
Indras Academy
Digital Marketing
Arcade business college
Bachelor of Business Management, Human Resources Management/Personnel Administration, General
2016 — 2019
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