Shaheena Parween

Digital Marketing | Helping Swiggy Businesses Thrive Online with performance marketing| Google & Meta Certified

Role
Digital Marketing Executive at Swiggy
Location
Bengaluru, KA, IN
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Shaheena Parween

Building Bridges in the Digital World Digtal Marketing Executive at…

Experience

  1. Digital Marketing Executive

    Swiggy

    Jan 2025 — Present · Bengaluru, IN

    Planning and Managing all Digital Marketing/Performance Marketing activities across business verticals. Taking insight-driven approaches toward media strategy and planning. Identify trends & insights through AppsFlyer, Snowflake, Oracle and other tools to optimize media budgets and deliver media efficiency. End to End responsibility for managing agencies for digital marketing campaigns of new user acquisitions, retargeting campaigns via Google/Facebook/Search/Programmatic/affiliatesetc. Setting measurable KPIs of Customer Acquisition Cost, Conversion Rates, CTR etc. Optimizing creatives and ad sets across platforms to drive high efficiency. Managing affiliate marketing channels while ensuring the best quality users and minimizing fraud. Reporting campaign results along with funnel trends and projections.

Education

  • Indras Academy

    Digital Marketing

  • Arcade business college

    Bachelor of Business Management, Human Resources Management/Personnel Administration, General

    2016 — 2019

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Shaheena Parween — Digital Marketing Executive at Swiggy in Bengaluru, KA, IN | Unifers