Shah Carson
Experienced marketing leader for healthcare, life sciences, SaaS, AI. Brand strategy, growth initiatives, go-to-market, partnerships.
- Role
- Senior Marketing Advisor at Global Second Opinion
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Shah Carson
I am a versatile marketing professional with a strategic mindset and broad expertise across healthcare and life sciences. I\'m a creative builder, skilled at helping realize business goals by thoughtfully directing people, systems and processes for customer value.My purpose is to help healthcare payers, providers, and life sciences learn and adopt innovative commercial technologies that will drive better outcomes for people, their families and their communities. Past experiences are varied: helping launch several new businesses and brands from $25M to $500M in revenue, designing a partner marketing program that drove $250m incremental revenue, cultivating strategic partnerships to co-develop novel AI applications, unifying the portfolios of 5 acquired companies into 1 voice and value proposition, leading cross-functional teams to plan and execute marketing initiatives for business growth in the US, Middle East, Europe, Asia and Latin America.
Experience
Senior Marketing Advisor
May 2024 — Present · Boston, MA, US
Marketing strategy & planning, content development
Education
Boston University - Frederick S. Pardee School of Global Studies (Pardee School)
M.A. International Relations, International Business/Trade/Commerce
Questrom School of Business, Boston University
Master of Business Administration - MBA, International Marketing
Boston University
Master of Business Administration - MBA, & MA International Relations (Dual-Degree)
Brown University
BA, Political Science
Skills
- Enterprise Content Management (Ecm)
- Marketing
- Demand Generation
- Management
- Business Process Management (Bpm)
- Partner & Channel Programs
- Project Management
- Business Analytics
- Marketing Communications
- Product Marketing
- People Management
- Master Data Managment (Mdm)
- Business Rules Management (Brm)
- Sales Enablement
- Complex Event Processing (Cep)
- Enterprise Software
- Solution Marketing
- Go-to-Market Strategy
- Influencer Marketing
- Strategy
- E-Commerce
- Industry Marketing
- Cross-Functional Team Leadership
- Industrial Sector
- Saas
- Sales&Marketing Alignment
- Enteprise Application Integration (Eai)
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