Shahbaaz Uddin
Entrepreneur | D2C | E-Commerce | Marketing | Strategy | MBA - IIM Ahmedabad | Ex-Maruti Suzuki
- Role
- Co-founder & CEO at GulMahal
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Shahbaaz Uddin
I’m Shahbaaz, an entrepreneur and product leader, passionate about building and scaling…
Experience
Co-founder & CEO
May 2023 — Present · Hyderabad, IN
Business Strategy & Market ResearchFounded Gulmahal to bring innovative & sustainable solutions to a highly unorganized market.Developed a comprehensive business strategy after conducting extensive primary & secondary research on customer behavior, market trends, and competitor activities.Defined & implemented a category strategy, launching 20+ categories with 250+ unique products aligned with market demand. Team Building & LeadershipBuilt & led a 6+ member core team and mentored 20+ interns from top institutes like IIM, MICA, IIT Dhanbad, SIMC, NMIMS, etc.Led a 5-member content team, publishing 50+ high-quality blogs, driving organic traffic to the website.Managed a 4-member product team (design & web development) to continuously enhance the website experience. Digital Growth & SEODeveloped and executed a full-scale SEO strategy (on-page & off-page), generating 1.5M+ organic impressions across Google Web, Images, Maps, and Shopping in just 3 months.Optimized Google Business Profile (GBP) to rank #1 for multiple keywords in Hyderabad, driving 100+ organic leads per month. Social Media & Performance MarketingSpearheaded social media marketing across LinkedIn, Instagram, Facebook, and Pinterest, publishing 400+ posts and growing followers to paid campaigns across Meta Ads, Google Ads, and offline printed ads, achieving a 4x+ ROAS in performance marketing. E-commerce & Website DevelopmentDesigned & developed the website from scratch using Figma & WordPress and led continuous improvements with a dedicated product team.Established a seamless shopping experience and optimized website performance for higher conversions. Business & Financial ManagementManaged the P&L of the business, ensuring cost efficiency while maintaining profitability.Designed & executed operations & procurement strategy, aligning it with long-term business goals.
Education
University College of Engineering, Osmania University
Bachelor of Engineering - BE, Mechanical Engineering
2014 — 2017
Indian Institute of Management Ahmedabad
Master of Business Administration - MBA
ESCP Business School
Master of Business Administration - MBA, International Immersion Program, France & Germany
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