Shaharil M.
Engagement Strategist & Millennial Think-tank Member @International Connector
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WORK HISTORY
Engagement Strategist & Millennial Think-tank Member @International Connector
San Francisco, CA, US
Advised Series A SaaS & startup clients on CRM roadmaps and segmentation to elevate engagement and retention • Managed cross-functional CRM projects via Monday.com, defining milestones and optimizing workflows • Integrated Salesforce, HubSpot & Braze to consolidate data and streamline campaign reporting • Developed self-serve Looker & GA4 dashboards for CAC, LTV & funnel analytics, accelerating decision cycles • Provided ongoing consultancy to scale marketing automation across diverse B2B engagements
EDUCATION
Hult International Business School
Master’s Degree in Social Entrepreneurship
International Institute in Geneva
Bachelor’s Degree, Cum Laude, International Relations and Affairs
Sayfol International School
High School, O'levels
KDU university college
Bachelor’s Degree, International Relations and Affairs- American Degree Transfer Program
University of California, Berkeley
Post Baccalaureate Degree, Diploma in Management and Business Track - Global Business Management and Project Management
Westcliff University
Master of Business Administration - MBA
ABOUT SHAHARIL M.
Senior Growth & Lifecycle Marketing Leader with 8+ years of experience driving full-funnel revenue growth across B2B, B2C, and e-commerce industries.I specialize in CRM strategy (HubSpot, Salesforce, Mailchimp), paid media (Google, Meta, LinkedIn, TikTok, YouTube, Programmatic), SQL and analytics (Tableau, Power BI, GA4), and lifecycle optimization (acquisition, activation, retention, expansion).Career Highlights: • automated customer journeys, 70% return rate at Flexa USA • 80% increase in online sales during COVID-19 pivot at BoConcept • $700K+ revenue via influencer and referral campaigns • ROAS improvements of 30–40% YoY across multiple brands
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