Jasmine Shah

About Jasmine Shah

Results-driven marketing manager with 8 years of experience scaling B2B enterprise programs across multiple regions. Expert in event marketing, partner channel development, and localized lead generation strategies that support sales teams and accelerate revenue growth. Combines strategic thinking with hands-on execution to deliver impactful customer experiences and measurable pipeline contribution in competitive technology markets.

Experience

1. Senior Marketing Manager

   CAST

   Sep 2024 — Present · New York, NY, US

   Develop North America field marketing strategy with $.5M budget, executing ~12 events per quarter, and achieving a 9% SQL conversion rateBuild and co-create nurture workflows and journeys for various verticals (financial services, banking, healthcare, public sector, insurance)Strategize multi-channel campaigns (webinars, email nurtures, content syndication, social media, regional roadshows, third-party sponsorships) to drive awareness, nurture partner and channel relationships, and drive at least $2.5M in pipeline Partner with sales leadership to build marketing influenced pipeline through ABM campaigns, leverage HubSpot to automate 300 – quality leads, track progression through sales stages to optimize conversion ratesAnalyze end-to-end campaign metrics (conversion rates, form submissions, open rates, click-through rates, engagement rates, etc.) and deliver actionable insights to executive leadership to continuously optimize strategic campaigns

Education

• Drexel University

  Bachelor of Science in Business Administration, Majors: Business Analytics, Management Information Systems, Marketing

Skills

• Social Media
• Microsoft Powerpoint
• People Skills
• Microsoft Office
• Teaching
• Time Management
• Research
• Organized Multi-Tasker
• Facebook
• Microsoft Word
• Ms Office
• Event Planning
• Teamwork
• Powerpoint
• Microsoft Excel
• Data Analysis
• Photoshop
• Public Speaking
• Leadership