Harsh Shah

About Harsh Shah

For me, SEO is more than just rankings. It\'s about building growth systems where the right architecture, automation, and intent-based content create compounding results.My journey started with classic SEO, on-page fixes, keyword mapping & building backlinks. But the real turning point came when I learned how much technical SEO + development knowledge + automation could accelerate growth.At Schbang, I worked on brands like 5paisa, HCL Software, Jindal Stainless, NeuGO, Pyng, Birla Opus, Opus Prime, Mahindra, L&T Realty, solving challenges like: Websites bloated with crawl traps. Local businesses struggling to rank in competitive metros. Enterprise sites that loaded in 6s and lost conversions.Today, I focus on next-gen SEO: AI + SEO → using AI-driven clustering, content ops & automation. Automation in SEO → from keyword research to backlink tracking, I’ve automated entire processes. Search-Native Development → collaborating with devs to make sites crawlable, structured, and Core Web Vitals ready.If you want your website to not just rank but also perform, load fast, and convert, let’s connect.

Experience

1. Search Engine Optimization Manager

   Schbang

   Sep 2024 — Present · Mumbai, IN

   At Schbang, I led SEO initiatives for brands such as Mahindra, L&T Realty, 5paisa, HCL Software, Jindal Stainless, NeuGO, Pyng, Birla Opus & Birla Opus Prime, with a focus on Technical SEO, Local SEO, and next-gen approaches like Programmatic & AI SEO.Key Contributions:Took end-to-end ownership of SEO delivery across 6+ brands, ensuring quality execution with zero backlog.Deployed Programmatic SEO frameworks to scale page creation and capture long-tail search opportunities.Leveraged AI SEO techniques (AI-driven keyword clustering, automated content briefs, intent mapping) to accelerate campaign efficiency.Built custom automation tools (SEO + content trackers, GSC Tools, indexing API, rank monitors) → reduced manual work and improved turnaround.Conducted technical SEO audits → fixed crawl/index issues, improved Core Web Vitals, implemented custom structured data for rich results.Drove cost-efficient link-building strategies, balancing quality with reduced procurement costs.Championed the adoption of SEMrush Enterprise at scale, streamlining research and reporting across teams.Configured GTM (Google Tag Manager) tags to track events, conversions, and custom metrics, enabling precise performance measurement.Strengthened client relationships through proactive strategy discussions and transparent reporting.

Education

• KES Shroff College

  Bachelor of management studies, Marketing

  2016 — 2019