Shagun Walia

WORK HISTORY

EDUCATION

SKILLS

ABOUT SHAGUN WALIA

Senior Brand & Marketing Leader with 16+ years of experience driving large-scale brand growth and transformation within the telecom and digital ecosystem delivering impactful brand strategies across mass and digital platforms.Known for building strong brand equity, launching market-shaping campaigns, and aligning brand initiatives with business growth objectives. Experienced in managing large budgets, cross-functional teams, and high-visibility projects in competitive markets.Shagunn Walia has more than 16 years of experience as a Brand, Digital and Marketing Communication specialist. She is currently working as Head of Marketing communication for Avery Dennison a global Fortune 500 US-based MNC & taking care of their South Asia & SSA markets. Earlier, she worked as Head - Brand and Marketing Communications for Cosmo First (a four-decade-old global business conglomerate comprising Cosmo Films and Cosmo Sunshiled). As the Head of Marketing, she delivers excellence across multiple communication channels to build brand values through effective storytelling. By creating compelling stories and using powerful storytelling techniques, she is guiding the brand to establish itself as a market leader while also offering great value to the media. She was responsible for successfully heading the rebranding of Cosmo Films to Cosmo First Limited and launching Cosmo Sunshield. She was recently recognised by Exchange for media a popular platform as “Emerging Leader in Marcom for 2025” After receiving her MBA in Marketing in 2007, Shagun began her career in the insurance industry before quickly transitioning to the telecom and retail industries, where she worked for nearly ten years. She has held national-level positions with reputable businesses like OYO, Vodafone, Airtel, Reliance, and ICICI. She has also developed several TVC campaigns and has a wealth of expertise in ATL and BTL, research, media relations, working with top media & communication firms, budget management, and digital media. Shagun is an empathetic leader and a fantastic team player. Throughout her time working with accomplished and reputable organisations, she received numerous awards. She was given the Chairman Award at Cosmo First, the highest honour given by the company, as well as the CEO Award for fulfilling her objectives. She has also received the Vodafone I-MAD (I made a Difference) award twice, the Mega Star award, and served as a jury member for the 2018 Asian Customer Engagement Forum and Awards (ACEF) awards.