Shagufta Bibi
Chair of the Board of Trustees @Bradford Arts Centre
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WORK HISTORY
Chair of the Board of Trustees @Bradford Arts Centre
EDUCATION
University of Leeds
MSc International Marketing Management, Marketing
University of Leeds
CIM Postgraduate Diploma in Marketing
Institute of Data and Marketing (IDM)
Digital Marketing Strategy
Cambridge Marketing College
CIPR Professional PR Diploma
Liverpool John Moores University
BA (Hons) Economics & Politics, Economics & Politics
ABOUT SHAGUFTA BIBI
Marketing communications leader with a track record in translating strategy into bottom line value delivery nationally and internationally. I am expert at identifying the needs of complex organisations in turbulent environments and delivering transformational change project and growth. I have specific strengths in brand and reputation development, partnership and portfolio development, commercial strategy, digital strategy, change management, strategic planning, stakeholder engagement and integrated marcomms that deliver commercial objectives.A strong communicator, I am adept at developing relationships with key stakeholders at all levels and in diverse environments. I have substantial experience in developing, leading and managing high performing teams and liaising with stakeholders and partners to achieve business and impact objectives.
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