Shaf Rahman

About Shaf Rahman

Experienced in Analog/Digital Design, Applications Engineering, Product Marketing and Business Development. Marketed Timing Products, such as Crystals, Oscillators, P-SPXO, TCXO, RTC. Defined and marketed Ethernet (NRZ/PAM4), PCIe Gen-5/4/3, Mixed Signal Interface, Power Management, Timing, Memory and Analog Signal Conditioning products to grow business by many folds.Took multiple Analog Mixed Signal based products from inception to all the way to 10\'s of millions of dollars of revenue in Enterprise, Data Center, Telecom, Digital Home, Industrial, IOTG, Automotive and Networking market segments all over the world.Key Career Highlights- Extensive experience in Product Marketing, driving business, creating design-in pipelines, managing pricing, promoting products, forecasting to meet quarterly revenue/margin targets- Design/Applications Engineering experience with ASIC products/technology, FPGAs, MCUs & SOCs- Business development experience in Consumer/Industrial segments, such as E-Meters, Smart lighting, Industrial automation, Surveillance cameras, NVR, IOT, Smart TV, Servers, Storage, Telecom & Smart phones- Broad experience in marketing Timing Products, such as Crystals, Oscillators, TCXO, RTC, Controllers, Switch, PHY, Bridges & Retimers based on Ethernet, PCIe, HDMI, Display Port, USB protocols in Industrial, Automotive, 5G/4G Broadband & Data Center markets- Created MRDs and drove customer requirements into the product development process by working with customers, sales and engineering. Developed proposals for new product investments meeting the ROI goals- Developed reference designs working with Semiconductor partners based on their FPGAs/SoCs and Cypress Flash, Clock ICs, Timing & USB products for Automotive, Data Center, Industrial and IoT Markets - Created product launch plans, including positioning, pricing, customer and sales collateral including product briefs, datasheets, documentation and press releases - International marketing experience in Japan, Korea, Taiwan, China and Europe in securing design wins Areas of Expertise: Design/Applications EngineeringGo-To-Market Strategy and ExecutionManagement of StaffDesign-In/Revenue GenerationEcosystem Partnership ManagementP & L Management/SG & ARoadmap/Products Definitions Press Releases/Trade ShowsProject and Program ManagementInternational Experience

Experience

1. Sr Product Marketing Manager

   Epson America Inc.

   Jan 2019 — Present · San Jose, CA, US

   Product Management of Timing Devices, such as Crystals, SPXO (Oscillators), VCXO, TCXO and RTC products. Target markets are Industrial and Consumer segments for North American market.Manage a team of two Product Marketing Managers to provide technical and applications support to sales, reps and distribution channels for all the timing devices. Also manage Gyro sensor products for Industrial, Automotive, Consumer and IoT markets. Work closely with Epson headquarter in Japan for datasheets, applications manuals, preparing NPI collateral materials and proposing new products for the company.My group also manages top 30 accounts in the company for design-win and revenue generation efforts, in which we work directly with the end customers and sales.

Education

• Southern Illinois University, Carbondale

  BSEE, Electrical Engineering

• University of California, Santa Cruz

  Certification, Networking Engineering

Skills

• Cmos
• Integrated Circuits (Ic)
• Ethernet
• Semiconductors
• Product Marketing
• Ic
• Electronics
• Consumer Electronics
• Displayport
• Usb
• Verilog
• Soc
• Management
• Power Management
• Product Management
• Signal Integrity
• Product Launch
• Cross-Functional Team Leadership
• Analog Circuit Design
• Wireless
• Mobile Devices
• Asic
• Technical Marketing
• Competitive Analysis
• Mixed Signal
• Semiconductor Industry
• Pcie
• Integrated Circuit Design
• Analog
• Go-to-Market Strategy
• Strategic Partnerships
• Hdmi
• Sas
• Product Development
• Embedded Systems
• Eda