Shafaq Bilal
Business Analyst Global Brand & Seller Development @eBay
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WORK HISTORY
Business Analyst Global Brand & Seller Development @eBay
DE
Led cross-functional data initiatives that translated ad performance data into strategic insights, driving enhanced commercial performance and sales forecasting accuracy and marketing ROI. Developed SQL based ETL pipelines to support real time promotions, coupons and campaigns analysis and performance reporting. Advanced ads revenue tracking with SQL and data wrangling, boosting data quality and cutting reporting errors by 53%. Created inaugural ads budget calculator using historical data to predict optimal spend, resulting in 95% budget delivery accuracy. Streamlined data pipelines, accelerating availability of key insights and empowering senior stakeholders with faster decision cycles. Integrated external data sources into ad analytics workflows, achieving 98% accuracy in reporting. Owned BI ecosystem development, enabling self-service analytics across teams through intuitive dashboards and clear data.
EDUCATION
Otto-von-Guericke University Magdeburg
Master's degree, Operations Research and Business Analytics
Lahore University of Management Sciences
Bachelor's degree, Economics and Political Science
ABOUT SHAFAQ BILAL
Experienced business analyst with a robust background in developing data-driven solutions that enhance business performance and user experience. Proficient in Python, SQL, Tableau, PowerBI and big query with a strong foundation in data analytics, I specialise in transforming complex datasets into actionable insights and maintaining efficient data pipelines. My ability to collaborate effectively across cross- functional teams and communicate intricate concepts to diverse stakeholders has been pivotal in driving strategic decisions and operational improvements. Passionate about leveraging advanced analytics to create impactful data products, I am committed to continuous learning and contributing to innovative projects that deliver measurable results.
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