Shae Mann

About Shae Mann

I’m a highly skilled marketing professional with 12 years of experience developing and executing global multi-channel marketing campaigns resulting in proven pipeline and revenue success. I’m a natural-born leader while also being an exceptional team player committed to aligning marketing and sales to reach revenue goals. I have a rare and wide range of experience in various business stages from B2B start up world, pre-IPO, to a MM publicly traded enterprise. I am data-driven and know how to build scalable & measurable processes to keep up with the pace of the business.Specialties:• Campaign Strategy & Management• Demand Generation for B2B & SaaS• Lead Nurturing• Lead Flow Processes• Targeting & Segmentation• Process Improvement• Marketing Automation• CRM• Closed-loop Reporting/Analytics for ROI• Creating Alignment with Marketing and Sales• Contractor/Agency/Vendor Relationship Management

Experience

1. Senior Manager, Demand Generation Campaigns

   Liquibase

   Aug 2022 — Present

   Generated 60% lift in YoY marketing sourced pipeline through full-funnel multi-channel campaigns across paid social, Google Ads (PPC), trigger email nurtures, and webinars for target personas in enterprise and mid-market- Revamped ICP, targeting strategy, persona-based messaging, lead scoring, lead hand-off processes, and messaging for sales sequences in Q1 2025 that increased MQL-to-SQL conversion from 8% to 13% and increased SQL-QSO conversion from 25% to 38%, and a 190% lift in ASP from Q1 to Q2 2025- Launched full-funnel campaigns across email, webinars, paid social, and Google Ads (PPC), yielding 105% MQL growth from H1 to H2 2024 and contributing to 108% improvement in MQL-to-SQL conversions- Built quarterly campaign planning process including identifying key campaign themes, messaging, target audiences, tactics, and goals. Created cross-functional Asana project plans ensuring team alignment resulting in operational excellence in campaign execution.

Education

• Texas A&M University

  Bachelor of Business Administration (BBA), Management

  2009 — 2012

Skills

• Campaign Managment
• Salesforce.com
• University Recruitment
• Marketing Automation
• Demand Generation
• Webinar Management
• New Hire Processes
• Eloqua
• Email Marketing
• Human Resources
• Culture Development