Shaelyne M.

About Shaelyne M.

I’m a senior paid media leader with 7+ years of experience helping brands grow through full-funnel, performance-driven social and search strategies.I’ve led DTC and B2B paid media programs across Meta, TikTok, Pinterest, LinkedIn, Google, and emerging platforms—owning everything from strategy and testing to budget pacing and performance reporting. My focus is on building scalable systems that improve ROAS, conversion rates, and audience retention while supporting long-term brand health.In both in-house and agency environments, I’ve managed five- to seven-figure budgets, overseen 30+ active campaigns at a time, and mentored junior team members to execute with clarity and confidence. I work closely with creative, CRM, analytics, and leadership teams to turn insights into action—whether that’s refining creative strategy, launching new products, or validating incrementality through testing.I’m especially energized by roles where paid media sits at the center of growth, brand storytelling, and customer experience—not just performance metrics.Core strengths:• Full-funnel paid media & DTC growth• Creative testing & audience strategy• Incrementality, lift studies & optimization• Cross-functional leadership & team development• High-budget ownership & executive reporting

Experience

1. Paid Social Media Manager

   Assembly Global

   Jul 2025 — Present

Education

• Long Island University

  Bachelor's Degree, Journalism

  2012 — 2016