Shaeleigh Severino
Helping orgs and campaigns not suck at digital | Principal of digital communications & campaigns | Building narrative-shifting campaigns that mobilize & raise millions | Training the next generation of digital leaders
- Role
- Principal of Digital Communications & Campaigns at Shaesev Strategies
- Location
- Miami, FL, US
- LinkedIn followers
- 500 followers
About Shaeleigh Severino
I help organizations not suck at digital. More specifically — I bridge the gap…
Experience
Principal of Digital Communications & Campaigns
Jan 2019 — Present
Helping political, nonprofit, and advocacy groups with their digital marketing. I create tailored digital communications strategies, specializing in paid and organic social media, digital fundraising, and campaign execution. My work centers on crafting compelling content, executing high-impact digital campaigns, and driving audience engagement across diverse platforms to amplify mission-driven initiatives and training internal team as needed.• Content Creation & Management: Own the content creation process from start to finish across various platforms to boost brand visibility and engagement.• Digital Campaign Execution: Spearhead dynamic, data-driven campaigns that mobilized activist bases and reached new audiences, particularly communities of color.• Budget Oversight: Manage a significant digital marketing budget, ensuring detailed tracking of expenditures and effective allocation of resources for maximum impact.• Strategic Collaboration: Work closely with cross-organizational teams and coalition partners to develop joint digital strategies, fostering strong relationships and coordinated efforts.• Performance Analytics: Utilize analytics tools to measure the effectiveness of campaigns, optimizing strategies based on performance data to enhance outreach and engagement efforts.
Education
St. John's University
Bachelor of Science - BS, Legal Professions and Studies
St. John's University
Bachelor of Arts - BA, Political Science and Government
Arizona State University
Master of Arts - MA, Political Psychology
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