Shae Biron
- Role
- Marketing Director at Candy Digital
- Location
- Canton, MA, US
- LinkedIn followers
- 500 followers
About Shae Biron
Dynamic marketing leader with extensive expertise in Web3, blockchain, and NFTs. At Candy…
Experience
Marketing Director
Jun 2023 — Present
Spearhead the development and execution of go-to-market strategies and promotional campaigns for DC NFT Marketplace initiatives, including weekly NFT drops of the DC3 project, additional free airdrops, project challenge launches, and other external content. Lead Crypto onboarding and communications for new cash out / withdrawal process for users (develop Guides, FAQs, emails, social posts, etc.) Create marketing assets and automation workflows for Inklings project launch and continued outreach. Collaborate and closely partnered with product, analytics, creative, compliance, and legal teams to effectively implement strategies to facilitate optimization of site merchandising and marketing promotions. Foster cross-functional collaboration to ensure successful strategy implementation. Closely partner with the analytics team for the ongoing setup, analysis, review, and enhancement of site merchandising and marketing promotions. Analyze and identify valuable insights from competitor analysis, business data, and other sources to A/B test and recommend strategic adjustments and innovative ideas for improved weekly NFT drop performance. Define and evolve product positioning, branding and messaging in collaboration with product management, creative, data analytics, business development, and other partners across the organization. Strategize and manage all social media campaigns and content (LinkedIn, Twitter, Discord, Instagram). Design social spaces programming, deploy marketing campaigns for DC Twitter Spaces and Discord Stages), organize run-of-show, coordinate guest speakers, host the events, and review analytics.
Education
University of San Diego
Bachelor's degree, Political Science
1997 — 1999
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