Shadrin Thomas
Sr Digital Marketing Operations Analyst
- Role
- Senior Analyst Ad Operations at The Home Depot
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Shadrin Thomas
Award-winning professional with over 20 years of experience leading sales and marketing communication initiatives for multi-million-dollar companies across diverse industries.
Experience
Senior Analyst Ad Operations
Sep 2021 — Present · US
Train, develop and lead a team of digital ad operations professionals to support and maintain the campaign activation process overseeing the management of The Home Depot’s Retail Media+ digital ad operations.• Established digital ad operations processes and best practices across Google 360 paid search platform and social ad platforms (Facebook, Instagram, Pinterest) & OLA including digital campaign management, creative optimization, cross-functional collaboration, and vendor/partner Quarterly Business Review (QBR).• Use marketing analytics and media reporting focused on ecommerce and retail conversions to analyze, evaluate and interpret performance data using statistical & quantitative analysis techniques to optimize digital campaigns.
Education
Hampton University
BS, Management
1999 — 2003
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