Shadmaan Khan
Search Engine Marketing | Google Ads | Bing Ads | Apple Ads | Google, Bing & Apple Data Analytics | Power BI | SQL
- Role
- Sem Analyst at Qlikmatrix
- Location
- Bhagalpur, BR, IN
- LinkedIn followers
- 500 followers
About Shadmaan Khan
Looking forward to an opportunity to work in a dynamic, challenging environment where I can utilize my skills for developing my career and for contributing in the growth of the organization.
Experience
Sem Analyst
Feb 2024 — Present · Gurugram, IN
Responsibilities:1. Overseeing and optimizing Google, Bing, and Apple ads campaigns to ensure they are effectively reaching target audiences.2. Strategizing and implementing responsive search ads to capitalize on their dynamic nature and maximize performance across different search queries and devices.3. Conducting in-depth keyword research to identify high-potential keywords and continually optimizing keyword targeting to improve ad relevance and reach.4. Crafting compelling ad copy for various platforms and conducting testing to refine messaging and improve ad performance over time.5. Monitoring and adjusting keyword bids to achieve optimal ad placement while maximizing RoAS and staying within budget constraints.6. Analyzing campaign data to track key performance metrics, identify trends, and generate insights for optimizing campaign strategies. Creating reports to communicate findings to stakeholders effectively.7. Monitoring competitor advertising strategies and market trends to identify opportunities and stay ahead of the competition.8. Track key metrics using GA4 and other affiliate tracking method, adjust bids for optimal placement and budget management, and analyze competitor strategies for strategic improvements.9. Hands-on in app install & in-app actions campaigns in Google Ads.10. Hands on experience in Google & Microsoft Ads Editor for implementing various bulk actions.
Education
Kalinga University, Raipur
Bachelor of Computer Application
2013 — 2016
Lakshmi Narain College of Technology, Kalchuri Nagar, Raisen Road, Post Klua, Bhopal-462021
MBA
2017 — 2019
Skills
- Microsoft Office
- Customer Service
- Microsoft Excel
- Management
- Microsoft Word
- Powerpoint
- Public Speaking
- Research
- Project Management
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