Shadab Mestri

About Shadab Mestri

I’m a full-stack digital marketer focused on building growth systems, not isolated tactics.My work sits at the intersection of content, SEO, performance marketing, and analytics, understanding how people discover a brand, what builds trust, and what finally drives action.Before marketing, I worked in scientific research and COVID-19 laboratories, where precision, documentation, and experimentation were non-negotiable. I then moved into customer-facing roles, learning firsthand how users think, decide, and build long-term trust.That background shapes how I approach digital marketing today:• Research before execution• Hypotheses before campaigns• Data before opinions I work across the entire funnel, applying insights from one channel to improve another. & • Search-intent driven blogs and landing pages• Keyword research, on-page SEO, and internal linking• Turning complex research into clear, actionable content & • Running and optimising Meta & Google Ads• Using paid data to refine messaging and content angles• A/B testing creatives, copy, and landing pages & • Analysing traffic, behaviour, and conversions• Identifying drop-offs and growth opportunities• Tools: GA4, Google Search Console, SEMrush, Meta Ads Manager & • Re-purposing content across platforms• Experimenting with hooks, formats, and storytelling• Sharing real-world learnings and experiments on LinkedInHere, you’ll see:• Practical breakdowns from content, SEO, and ads• Growth experiments and frameworks• Honest insights from building full-funnel marketing skills : Content-led, full-funnel digital marketing : Growth roles, collaborations, and consulting conversations

Experience

1. Content Writer

   Pericles Ventures

   Dec 2025 — Present · Pune, IN

   Write SEO-driven blogs aligned with search intent and organic growth.• Collaborate with SEO and marketing teams to optimise content and drive traffic.• Re-purpose blogs into LinkedIn posts to extend reach and engagement.

Education

• KLE Academy of Higher Education and Research

  Postgraduate Degree, Biotechnology

  2018 — 2020

• KLE Society's Raja Lakhamagouda Science Institute

  Bachelor's degree, Chemistry, Zoology and Biotechnology

  2015 — 2018