Shad Kirvin

About Shad Kirvin

I am the CEO of SJDC, LLC, where I lead the ownership and operations of two fast-growing…

Experience

1. Director of Sales

   Warrior Machinery LLC

   Aug 2025 — Present · Rialto, CA, US

   As Director of Sales at Warrior Machinery, LLC, a LiuGong heavy equipment dealer, I lead the company’s sales strategy, revenue growth, and customer development across both rental and equipment sales. My role blends strategic leadership with hands-on execution to expand market share and strengthen client relationships.Key Responsibilities:Sales Leadership – Direct and manage the sales team, driving performance through training, coaching, and accountability.Strategic Growth – Develop and implement sales strategies to increase market penetration, revenue, and profitability across key sectors including construction, infrastructure, and industrial clients.Business Development – Build and maintain relationships with contractors, fleet managers, and strategic accounts, positioning Warrior Machinery as a trusted partner.Revenue Management – Oversee sales forecasting, pricing, and contract negotiations to maximize profitability and customer satisfaction.Market Expansion – Identify new business opportunities, competitive advantages, and emerging markets for both rental and equipment sales.Cross-Functional Collaboration – Partner with operations, service, and finance teams to ensure seamless customer experiences and long-term client retention.Performance Tracking – Establish and monitor KPIs, ensuring alignment with company goals and growth targets.Impact:Through this role, I drive Warrior Machinery’s mission to deliver high-quality equipment solutions, competitive rental options, and reliable customer service — ensuring growth for both our clients and the company.

Education

• San Diego State University

  Bachelor of Business Administration - BBA, Business Administration and Management, General