Shaun Irungu

Partnerships Manager @Viking Motorsports

As Partnerships Manager at Viking Motorsports, I lead the creation and management of brand relationships that support the team and NASCAR driver Matt DiBenedetto. This role focuses on identifying new sponsorship opportunities, developing tailored activation strategies, and ensuring measurable returns for every partner. By leveraging Viking Motorsports’ presence on the track and Matt’s reputation as a competitive, fan-favorite driver, I help brands engage authentically with NASCAR’s passionate audience. From outreach and negotiations to long-term relationship management, I ensure each partnership drives visibility, customer engagement, and lasting business impact.