Shachee Desai
Writing a story (living the plot) Content | Digital Marketing | Branding | Social Media | MICA 2023
- Role
- Marketing Manager at Piramal Finance
- Location
- Mumbai, IN
- LinkedIn followers
- 500 followers
About Shachee Desai
If you’re reading this, that’s step one of the marketing funnel. If you follow, that’s step two. If we ever work together. that’s the full arc. I’m Shachee Desai, a brand and content strategist with a background in IT and a postgrad from MICA. I work at the intersection of storytelling, systems, and culture. I started out as a final-year engineering student trying to build an AI model to predict movie success (it didn’t work), rediscovered my childhood love for storytelling, and found my way into marketing, content and brands. I care about strategy that’s thoughtful, writing that’s clear, and stories that respect their audience. I’m building The Science of Content, a public project exploring what makes content hit, miss, or resonate. If you’re into human stories, brand thinking, or how culture shapes business, we’ll probably get along.
Experience
Marketing Manager
Dec 2023 — Present · Mumbai, IN
Education
MICA | The School of Ideas
PGDM C, Strategic Marketing and Communication
Gujarat Technological University
Bachelor of Engineering - BE, Information Technology
2016 — 2020
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