Shabnam Baig

Health Communications Expert @Booz Allen Hamilton

Washington, DC, US

Develop and execute health social marketing campaigns for various health causes (e.g. childhood obesity prevention, combat hearing loss prevention, eye injury prevention, alcohol and prescription drug use prevention etc.) •Create the information architecture, work with web developers to launch websites based on the strategic communication and campaign plans, and work with usability and Sect. 508 compliance experts to ensure the sites are user-friendly and compliant with federal guidelines• Launch, manage and promote social media channels Facebook, Twitter, Google+ for campaigns• Moderate focus groups and conduct stakeholder interviews with military personnel to identify key barriers and motivators of healthy behaviors and to test communication tools and messages• Develop strategic communication plans detailing quarterly/annual goals, objectives, target audiences, messaging tactics and monitoring and evaluation methodology • Produce a suite of strategic communication materials enhancing client’s customer service as well as media presence (e.g. create press kit, postcards, slick sheets, press release, cohesive talking points, etc.)• Promoted twice in four years, received three team and four individual performance awards

George Mason University

BS, Biology/Biological Sciences, General

Georgetown University McDonough School of Business

Change Management Advanced Practitioner (CMAP), Business, Change Management

The George Washington University

Master of Public Health (MPH), Public Health- Communication and Marketing