Shabarinath Pillai

Campaign Manager @I-Pac Indian Political Action Committee

Conducted in-depth regional sentiment analysis in one of the key constituencies, surveying individuals to discern key demographics and issues.🤜 Developed a targeted manifesto for the constituency\'s three major communities, representing 66% of the population (1.4 lakh individuals).🤜 Managed a statewide team of 104 fellows to verify backlit boards with party branding, ensuring accurate distribution.🤜 Directed a major urban campaign reaching 16 million across 26 districts, coordinating 118 field executives for impactful resonance.🤜 Implemented a cohesive branding strategy, resulting in a 60% increase in recognition across 175 constituencies, acknowledged by the Chief Minister for positively influencing perceptions of 53 million people, with a 45% boost in public engagement.