Sara Guappone
Marketing Director at Donorbox | B2B SaaS Startups | Nonprofit Tech
- Role
- Marketing Director at Donorbox
- Location
- Pittsburgh, PA, US
- LinkedIn followers
- 500 followers
About Sara Guappone
Marketing leader in B2B tech, driving growth and awareness for Donorbox, the top-rated nonprofit fundraising platform. All about tech for good.Built marketing functions from the ground up for industry-leading SaaS startups. Previously led the corporate marketing team at healthcare AI / ML startup ClosedLoop, and ran the marketing department at Pronto, driving strategy, pipeline, and community engagement. Also hired as an early marketing leader for what became the world\'s largest B2B CX AI company.Well-versed in the nonprofit sector, having marketed resources at The Chronicle of Philanthropy starting in 2015 before moving to Donorbox.12+ years of experience, including: growth marketing & demand gen, strategic positioning and branding, customer engagement and lifecycle marketing, content creation and copywriting, digital marketing (social media, website, email, etc.), PR / comms, and reporting and analytics.
Experience
Marketing Director
Jun 2024 — Present · Pittsburgh, PA, US
Developing marketing strategies to drive growth for Donorbox. Rated #1 on G2 for fundraising and donor management, our B2B SaaS platform has helped nonprofit organizations raise over $3 billion.I lead an international team that expertly manages corporate marketing initiatives, including: website, case studies & testimonials, social media, events (in-person and virtual), PR, thought leadership content, and educational resources. Working closely with Product Marketing, Partnerships, and Sales, we run integrated marketing campaigns that measurably increase brand awareness, customer acquisition, and retention. In my role, I strengthen brand affinity within the nonprofit community and help validate product effectiveness, delivering 12x more case studies and doubling the amount of media mentions, awards, and podcast spots. I also ensure we optimize marketing channels for performance, which has boosted the pricing page conversion rate and generated significantly more leads from conferences and other marketing channels. As a marketing leader, I contribute to business strategy, providing market research, customer trends and feedback, and competitive analysis to help inform decisions.
Education
Davidson College
BS, Psychology
2008 — 2012
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