Satgurupreet Kaur

About Satgurupreet Kaur

I’m Dr. Satgurupreet Kaur — a marketing strategist passionate about using AI and data to humanize brand stories.With 14+ years across Staffing & Consulting, I blend analytics and creativity to design campaigns that don’t just reach people — they resonate.Having earned my PhD in Management and an Executive PGP in Digital Marketing & Social Media Analytics from IIM Lucknow, I bridge academia and industry to craft strategies that drive measurable growth.Beyond work, I also run The Kaural Diaries a lifestyle and creativity blog where I explore digital storytelling, social media insights, and everyday inspiration — blending my professional expertise with a personal voice that connects brands and people authentically.I specialize in AI-driven marketing, content strategy, and digital brand transformation — helping organizations turn data into decisions and insights into impact. Let’s connect if you believe in the power of purpose-driven, data-backed marketing.

Experience

1. Senior Manager - Marketing, Content & Brand Strategy

   eTeam

   Jan 2026 — Present · Noida, IN

   As a Senior Manager – Marketing, Content & Brand Strategy, I lead end-to-end marketing, content, and brand initiatives across business units, with a focus on clear strategy, consistent execution, and measurable outcomes. I own brand direction, messaging, and positioning, ensuring alignment across external marketing and internal communication, and support leadership with strong narratives and brand-governed storytelling.I deliver high-impact marketing and sales collateral including executive decks, QBRs, RFPs/RFIs, case studies, one-pagers, playbooks, heatmaps, landing pages, and design assets, and manage ORM, SEO, and LinkedIn execution across all four pages. This also includes key people and culture communication such as new joiner announcements, birthday and work anniversary templates, festive and celebration emails, and award announcements.I drive LinkedIn-based digital sourcing and employer branding, support webinars and thought leadership, and work closely with Sales, RFX, HR, Training, Service Delivery, and leadership teams to deliver priority, time-sensitive requirements with speed and consistency.Strategic Achievements- Increased overall digital visibility by 164K+ followers and delivered around 1.6M impressions with 18K+ engagements across four LinkedIn pages (Global, India, Healthcare, DTS)- Supported leadership with enterprise-level and multi-million-dollar proposal decks, including high-visibility opportunities and GCC initiatives- Reduced onboarding effort by about 90% through improved processes and reusable, standardized onboarding content- Delivered output equal to two full-time roles while maintaining timelines, quality, and brand consistency.Recognition: CEO Choice Award and Q3 Service Excellence Award.

Education

• Indian Institute of Management, Lucknow

  Executive Program in Digital Marketing & Social Media Analytics

• INDIAN SCHOOL OF BUSINESS MANAGEMENT AND ADMINISTRATION

  Doctorate in Management Studies, General Management - Cross Cultural Issues in HR

  2012 — 2013

• INDIAN SCHOOL OF BUSINESS MANAGEMENT AND ADMINISTRATION

  Master of Business Administration - MBA, International HRM + International Business

  2010 — 2012

• INDIAN SCHOOL OF BUSINESS MANAGEMENT AND ADMINISTRATION

  Diploma in Business Management, International Business

  2009 — 2010

• Gujarat University

  Bachelor of Business Administration - BBA, Accounting and Finance

  2006 — 2009

• National Institute of Event Management - India

  Post Graduate Diploma in Event Management

  2009 — 2010

Skills

• HR Operations
• Interviewing
• Talent Acquisition
• Performance Management
• Employee Relations
• Human Resources Information Systems (Hris)
• Performance Appraisal
• Networking
• Employee Engagement
• Team Management
• Hris
• HR Policies
• Business Development
• Strategic HR
• Business Analysis
• Project Management
• Human Resources
• Business Strategy
• Lead Generation
• Vendor Management
• Inside Sales
• Talent Management