Sergio Gocobachi

About Sergio Gocobachi

Marketing Manager at Amazon XCM specializing in integrated marketing strategy, campaign execution, and cross-functional leadership across retail, Prime, and brand marketing initiatives.I bring a hybrid background spanning tech and top-tier agencies, including Amazon, Wieden+Kennedy, and Mekanism, where I’ve led integrated campaigns for consumer, fintech, and CPG brands including Old Spice, Del Monte, Fossil, and Silicon Valley Bank.My experience centers on translating business objectives into integrated marketing strategies, partnering with creative, media, analytics, and client stakeholders to execute campaigns that drive brand growth, customer acquisition, and measurable business impact.Core strengths include:• Paid media strategy and acquisition marketing• Full-funnel campaign planning and execution• Budget ownership and forecasting across $MM campaigns• Cross-functional leadership across creative, analytics, and agency partners• Performance optimization and data-driven decision makingI’m passionate about building scalable marketing systems that drive measurable business growth.

Experience

1. Marketing Manager (Contract)

   Amazon

   Mar 2025 — Present · Seattle, WA, US

   Function as a Marketing Manager (L4 equivalent), leading integrated marketing campaign strategy, planning, and execution for Amazon retail, Prime, and brand initiatives across North America. Partner cross-functionally with creative, media, analytics, and agency teams to bring large-scale campaigns to market, managing multimillion-dollar budgets and ensuring seamless campaign execution across paid media, digital, and brand channels.Key contributions and impact:• Own media planning infrastructure and budget oversight across multiple agency partners (OMG, Amazon Ads, MODE), improving planning efficiency by 20% and increasing cross-team operational alignment• Manage financial tracking, forecasting, and reconciliation for multimillion-dollar campaign budgets, ensuring accurate allocation, forecasting precision, and executive-level financial visibility• Lead end-to-end campaign operations, including media planning consolidation, creative trafficking coordination, messaging alignment, and asset governance across multi-phase national campaigns• Develop strategic campaign briefs and collaborate with internal creative, media, and agency partners to align campaign execution with business objectives, audience strategy, and performance goals.• Built and deployed scalable budget forecasting and fee tracking systems, reducing monthly variance by 15% and improving financial planning accuracy across teams• Serve as primary operational partner between Amazon marketing stakeholders, media agencies, and creative teams, ensuring seamless execution across integrated campaign channels• Developed scalable asset management and campaign workflow systems, improving campaign readiness, execution speed, and cross-functional coordination across North America• Ensured 100% on-time creative delivery across high-priority campaigns by proactively managing timelines, creative specifications, and cross-team dependencies

Education

• Portland State University

  Bachelor of Science - BS, Communication, General

• Santa Rosa Junior College

  Communication, General

Skills

• Customer Service
• Retail Sales
• Communication
• Store Management
• Problem Solving
• Goal Oriented
• Detail Oriented
• Self Motivated
• Visual Merchandising
• Tech Savvy
• Hiring
• Microsoft Office
• Creative Problem Solving
• Drive for Success
• Interpersonal Skills
• Conflict Management
• Sales
• Customer-Focused Service
• Composure
• Collaborative Problem Solving