S Lakshmi Priya

About S Lakshmi Priya

As a Category Manager at Unacademy, I am responsible for managing the end-to-end performance of one of the largest and fastest-growing categories in the online education space. I oversee the planning, execution, and optimization of sales and marketing campaigns, as well as the analysis and reporting of key metrics and insights.I have a strong track record of delivering results and exceeding targets, thanks to my communication, problem-solving, and analytical skills. In my previous role as a Business Development Manager at LIDO, an innovative ed-tech startup, I worked on increasing the customer base and revenue by over 50% in my team. I also developed and implemented effective sales strategies and processes, and trained and mentored new team members.I am passionate about continuous learning and self-improvement, and I have completed several certifications in Lean Six Sigma, luxury marketing, and other relevant domains. I hold a Bachelor of Science degree from Dr. D.Y.Patil Vidyapeeth, Pune, where I excelled in both academic and extracurricular activities. I am motivated by the opportunity to contribute to the growth and success of Unacademy and its learners and to leverage my skills and experience to create value and impact.

Experience

1. Category Manager

   Unacademy

   Mar 2022 — Present · Bengaluru, IN

   Managing the P&L planning along with strategising and executing the AOP for 2024- Leading the Influencer marketing channel with 86 influencers across diverse social media platforms- Managing the Customer Lifecycle Management and performance Marketing for my business unit coordinating with the central performance marketing team. Analysed and shaped a cost-efficient strategy and negotiated with stakeholders to reduce the spend of Influencer marketing cost by 20%, along with a revised marketing strategy to increase revenue by 2X- Spearheaded a team of 4, to conduct competitor analysis and improvise consumer reach to boost click-through rates by 17% and improve audience intent to purchase.

Education

• Kendriya Vidyalaya

  High School

• Dr. D.Y.Patil Vidyapeeth, Pune

  Bachelor of Science - BS