Steve Lord
Shopper Insights | Trade Strategy | Sales | I help great brands connect with shoppers and win at retail
- Role
- Shopper Insights Lead at Haleon
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Steve Lord
I am known as a top-performing sales leader and strategic thinker with a consistent record of delivering results and exceeding objectives. I have established a diverse background in the CPG, OTC, and Food industries, with extensive experience in Customer/Trade Strategy, Shopper Insights, Category Development, and Sales. This broad base of experience gives me a unique business perspective, having served in leadership roles involving both trade/shopper strategy as well as sales execution. Areas of Expertise: • Strong understanding of how to link brand strategies and customer objectives • Story Telling | Synthesizing consumer, shopper, and customer insights into strategic platforms that accelerate category and brand growth• Innate ability to influence others and drive strategy across the organization and with customers • Driving 4P sales execution and best-in-class shopper activation along the path-to-purchase • Building high-performing teams, while coaching others to reach their full potential Keys to Success: I believe superior results are achieved with strong leadership, teamwork, and a passion to win.
Experience
Shopper Insights Lead
Jul 2022 — Present · Warren, NJ, US
Transitioned my insights role to Haleon, the world’s largest stand-alone OTC health company, which was born from the recent GSK demerger. Appointed to Shopper Insights Lead for the strategically important Oral Health category, which is our largest business.
Education
Syracuse University
Bachelor’s Degree, Marketing
Skills
- Trade Marketing
- Consumer Products
- Trading Strategies
- Cross-Functional Team Leadership
- Marketing Strategy
- Shopper Marketing
- Strategy
- Competitive Analysis
- Customer Insight
- Fmcg
- Customer Management
- Business Planning
- Leveraging Consumer & Shopper Insights
- Management
- Retail
- Category Management
- Trade Strategy
- Leadership
- Shopper Insight
- Consumer Insight
- Product Launch
- Sales Operations
- Fast-Moving Consumer Goods (Fmcg)
- Pricing Strategy
- Team Leadership
- Pricing
- Sales
- Forecasting
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