Sal Laterra

About Sal Laterra

Over the past two decades, I’ve focused on building meaningful relationships, solving…

Experience

1. Chief Operations Officer

   Beyond Business Management

   May 2015 — Present · Boston, MA, US

   As Chief Operating Officer at Beyond Business Management, I lead the strategic and operational direction of a growing and diverse portfolio. I focus on building strong teams, improving performance, and driving sustainable growth across all of our companies.For nearly 11 years, I’ve had the opportunity to contribute to the organization’s success and evolution. That includes my time as CEO of Certified Homecare Consulting, where I helped entrepreneurs across the country launch and grow healthcare businesses.At Beyond Business Management, we work to support patients, clients, and healthcare professionals through smart, hands-on leadership. Our goal is to help every agency we support not just succeed, but raise the bar in their industry.Our Companies Include:Always a Step Beyond (Andover, MA and Newtown, PA)A licensed, CHAP-accredited national home health franchise delivering care from complex clinical services to routine visits.Greater Boston Home Health Care (Boston, MA)A Medicare-certified home health agency focused on maintaining patient independence with high-quality care.Beyond Independent Living (Methuen, MA and Boston, MA)Provides Adult Foster Care and 24-hour supervised living for individuals with physical, mental, or emotional limitations.Certified Homecare ConsultingA national consulting firm helping people start and grow home care, hospice, and other healthcare service businesses. We provide custom services and guarantee licensure in every state.Certified Billing ConsultingA specialized firm that helps new healthcare businesses navigate complex billing, compliance, and regulatory issues.Over the past decade, I’ve focused on building meaningful relationships, finding practical solutions, and helping each of our companies grow stronger. I care about results, but I care just as much about people. That mindset has helped me stay grounded while scaling operations, improving systems, and getting the best out of every team I work with.

Skills

• Medicare
• SEO
• Social Media Marketing
• Mentoring
• Strategic Partnerships
• Strategic Planning
• Coaching
• Account Management
• Product Development
• Selling
• Start-Ups
• Public Relations
• Business Strategy
• Marketing
• Budgets
• Online Marketing
• Brand Development
• Program Management
• Sales Management
• Lead Generation
• Crm
• Strategy
• E-Commerce
• Budgeting
• Healthcare
• Business Development
• Team Building
• Management
• Marketing Strategy
• Home Care
• Project Management
• Consulting
• Microsoft Office
• Sales
• Online Advertising
• Advertising
• Customer Service
• Training
• New Business Development
• Public Speaking